CULTURE MURALS
EXPERIENTIAL LIVE ART AT GATHERINGS
Creative Intention:
Create a large piece of evergreen collateral that illuminates the company’s values, unique intentions of specific gatherings, and most importantly capturing the collective energy of the audience in real time. Company values are most successful when they are lived everyday, illuminated for all to see in perpetuity.
Plan and Process:
For culture murals, We have a thorough intake process with the producer of the gathering. Making sure that the specific intentions that they have set for the event are encapsulated in the graphic piece to be created live. Audience engagement on the out set of the event is crucial, therefore activated immediately by asking each and every audience member a specific question relating to their own personal experience.
Examples of initial questions:
“A Great Culture Feels Like…..” - Culture Conference
“Managing at Nutanix Feels Like…..” - Nutanix Managers Conference
“Growing Our Team Feels Like…..” - GitHub Manager Meetup
Each of these questions is curated for the members of the audience before the piece is started. In turn, each audience member answers this question in their own voice on a Post-It note. The audience feels heard and is excited to see how their answers will be utilized in the upcoming Live Art artistic performance. The answers are collected and parsed out with the artist, who goes to work on the canvas immediately on stage, illustrating these individual answer directly into a vibrant and graphic piece of art. The piece is designed in the spot, and the audience gets to watch the progress, checking in as they move through their day at the gathering. The photos opportunities and selfies are abundant in front of the art and artist, People are very interested to document the fast paced process of live art being made with them involved.
Most powerfully, there is sparks of elation when the audience members sees their own answer to the universal question added into the exciting composition.
Outcomes:
Transformed before the audience’s eyes, a beautiful fine art piece is created on stage from a large blank canvas. Wrapping up at the end of the conference, there is a complete piece of event history. A story cloth illustration that has incorporated the individual’s ideas and illuminated the shared beauty of the group’s ethos. The piece can be taken to the headquarters of the hosting institution and hung directly on the wall for all to see and share. Testimonials state the the piece is often referenced as a visual record of the event illuminating the common vision of the group. Prints can be made of the piece and it can be distributed the the attendees in electronic form.
Lessons:
After making dozens of pieces of Live Art at a diverse range of events and conferences, we have found that the most effective are the pieces that need to be created in a memorable and experiential performance. The audience LOVES to watch the process of art being made. Seeing it happen demystifies the art process, and having the artists available to talk with the audience in real time as the piece is being made makes the creative process approachable.
We LOVE making live art pieces because of this immediate exchange of creative ideas directly with the engaged audience.
CASE STUDIES
CULTURE CONFERENCE
A 30x90” culture mural illustrated live over 8 hours before an engaged audience at the Culture Conference.
“Culture Murals activate the audience and illuminate the ethos of the important gathering.
”
WORKDAY - LEADERSHIP CONFERENCE
NUTANIX - GMX CONFERENCE
GITHUB - MANAGER MEETUP CONFERENCE
Draweverywhere is often hired to create secondary collateral for conferences. Our hand drawn aesthetic resonates and humanizes the content.
^ Example: A hand painted sign greeted attendees on stairs of the conference ballroom.
^ Example: Three unique canvases and stands were created with the specific experiential purpose of audience interaction of the course of multiple days.
THE ILLUMINATED OFFERINGS
Illuminated Notes - are illustrations created directly from the conference / meeting experience with the artists as audience members
Illuminated Portraits - created to capture the ethos of the unique subjects from eccentric content and specific photographs
Illuminated Interviews - created through an interview process in a conversational manner to investigate the individual to celebrate their conversational ethos
ILLUMINATE YOUR NEXT GATHERING
ILLUMINATED GOALS
- CREATE SHAREABLE CONTENT
- INSPIRE YOUR COMMUNITY
- ACTIVATE NEW AUDIENCES
- SPARK FRESH CONVERSATIONS
- PROLONG YOUR EVENT’S IMPACT
- IGNITE CREATIVITY THROUGHOUT EVENT
“The ILLUMINATED collaboration cross pollinates the experiential superpowers of Adam Rosendahl from LATENITEART with technical drawing practice of DRAWEVERYWHERE.
Through this project we have loved the opportunity to provide this unique offering to our epic clients, for unique events and in celebration of personal heroes
- While at the same time push each other’s artistic abilities to new heights. ”
TEDx Sonoma County
In the end of 2019 TEDxSonomaCounty brought in Forest Stearns to create Illuminated Notes of the conference speakers. It was such a pleasure to illustrate this diverse group of individuals sharing the stage that I had spoken from the year before. And an added bonus gift was illuminating Adam Rosendahl, whom had co-created the Illuminated Notes system. The TEDx alumni continues in 2021.
2021 TEDx Sonoma County Illuminated Notes By Forest Stearns
2021 TEDxSonomaCounty Time lapse of the Illuminated Notes process
2019 TEDxSonomaCounty Illuminated Notes By Forest Stearns
2019 TEDxSonomaCounty Time lapse of the Illuminated Notes process
ILLUMINATED NOTES
The client collaboration process
1. BEFORE THE EVENT PRODUCTION
We take clients through an intake process to understand the culture, emotion, and branding behind their gathering. Client provides any specific photographs, logos, important copy, and other industry specific collateral.
2. DURING THE EVENT
On site or virtually, our team illustrates the keynote talks, creating a memorable live art experience for attendees. Using traditional or digital art media we produce beautiful pieces that capture the unique perspectives and ideas of each speaker.
3. AFTER THE EVENT
Back in the studio, we scan each drawing, transforming this collection of art into a shareable electronic book. This branded content can be used to illuminate and prolong the impact of your gathering and given as an unforgettable gift to your attendees.
Kauffman Fellows Meeting
On July 1-2nd, 2019 Kauffman Fellows held a “Mini-Module,” bringing their network together to explore pertinent topics and themes, solve new challenges, and share best practices through an interactive virtual experience. This industry specific knowledge was important to document. Forest was present in the audience, avidly listening to the interesting speakers and create Illuminate Notes from their individual talks. The pieces were shared at the end of the conference to the entire listening audience and as online collateral.
Kauffman Fellows Illuminated Notes By Forest Stearns
Verizon Media
Verizon Media’s first multicultural leadership program “Spark,” hired us to produce Illuminated Portraits their 33 incredible leaders, coaches, and consultants from across the globe. The completed portraits were framed and sent out around the globe to the individuals of the community as gifts from the company.
Verizon Media Managers Summit Illuminated Portraits By Adam Rosendahl and Forest Stearns
Empire Squared OG Crew
December 2018, Ellis Art & Eng. Art Exhibition. The four founding members of Humboldt County’s Empire Squared art group exhibited again, marking nearly 20 years after their first exhibit together. Forest illustrated himself and OG crew, Rachel Grusin, Donovan Clark, and Jeremy Hara in the Illuminated Interview format; asking each of the artists the same questions and bringing the individual answers into the compositions.
Empire Squared Founders Show Illuminated Interviews By Forest Stearns
Summit LA 19
On November 8-11, 2019, Summit LA19 brought together prominent leaders in innovation, creation, and culture. Summit invited Adam and Forest to capture unique perspectives and ideas of a selection of speakers with Illuminated Notes.
Summit LA 2019 Illuminated Notes By Adam Rosendahl and Forest Stearns
Culture First SF 19
On July 29-31, 2019, Culture Amp brought us in to create live Illuminated Notes in the spirit and ideas of prominent innovators and leaders in organizational culture for the second annual Culture First conference in San Francisco. Forest and Adam say front row absorbing and drawing the speakers in real time. The art pieces were immediately scanned and shared with the entire audience as an electronic PDF post conference.
Culture First Conference Illuminated Notes By Adam Rosendahl and Forest Stearns
““ATTENDEES WERE ENJOYING WATCHING THE DRAWING PROCESS ALMOST AS MUCH AS WATCHING SOME OF OUR MAIN KEYNOTE SPEAKERS! IT’S NOT JUST ABOUT THE PRODUCT, IT’S ABOUT THE ENERGY AND CREATIVITY THEY BRING ON-SITE TO THE CONFERENCE EXPERIENCE. WE CAN’T WAIT TO BRING ILLUMINATED NOTES TO MORE CULTURE FIRST EXPERIENCES!”
- Nina Cioni, Culture Amp
Producer of the Culture First Conference 2019”
Meet Your Illuminators
Forest and Adam capture the spirit and ideas of the Keynote Speakers through their Illuminated artistic method. We love to learn, We love to draw, We love to share.
- Absorb the unique content
- Illustrate the interesting individuals
- Illuminate the drawing and copy elements
- Deliver a sharable collection of final pieces
FOREST STEARNS
Forest is the Principal Artist at DRAWEVERYWHERE, a design studio in Oakland, that specializes in art direction, illustration and the production of unique creative projects. Stearns also has a passion for installing Artist in Residence programs in companies that connect art, science, and technology. Currently he is partnering with Google AI Quantum in Santa Barbara, to produce a unique AiR program and create unique paintings around their Quantum Computers. From art galleries to spaceships, there is nothing Stearns won’t draw upon. His artistic portfolio radically spans media from making art on hundreds of satellites that orbit the Earth, to paintings on rocket ships, and murals on giant buildings.
ADAM ROSENDAHL
Adam is a live experience designer, illustrator, and facilitator. As the Founder and CEO of LATE NITE ART®, he and his team of facilitators lead off-sites and interactive trainings for clients around the globe. Using collaborative art, curated music, and meaningful conversations, his work humanizes and deeply connects teams, conferences, and classrooms. After leading 250+ experiences across 7 countries, he has found consistent evidence that engaging the imagination is the key to breaking down our social and creative walls.