CULTURE MURALS

EXPERIENTIAL ART LIVE DURING GATHERINGS

Creative Intention:

Create a large piece of evergreen collateral that illuminates the company’s values, unique intentions of specific gatherings, and most importantly capturing the collective energy of the audience in real time. Company values are most successful when they are lived everyday, illuminated for all to see in perpetuity.

Plan and Process:

For culture murals, We have a thorough intake process with the producer of the gathering. Making sure that the specific intentions that they have set for the event are encapsulated in the graphic piece to be created live. Audience engagement on the out set of the event is crucial, therefore activated immediately by asking each and every audience member a specific question relating to their own personal experience.

Examples of initial questions:

• “A Great Culture Feels Like…..” - Culture Conference

• “Managing at Nutanix Feels Like…..” - Nutanix Managers Conference

• “Growing Our Team Feels Like…..” - GitHub Manager Meetup

Each of these questions is curated for the members of the audience before the piece is started. In turn, each audience member answers this question in their own voice on a Post-It note. The audience feels heard and is excited to see how their answers will be utilized in the upcoming Live Art artistic performance. The answers are collected and parsed out with the artist, who goes to work on the canvas immediately on stage, illustrating these individual answer directly into a vibrant and graphic piece of art. The piece is designed in the spot, and the audience gets to watch the progress, checking in as they move through their day at the gathering. The photos opportunities and selfies are abundant in front of the art and artist, People are very interested to document the fast paced process of live art being made with them involved.

Most powerfully, there is sparks of elation when the audience members sees their own answer to the universal question added into the exciting composition.

Outcomes:

Transformed before the audience’s eyes, a beautiful fine art piece is created on stage from a large blank canvas. Wrapping up at the end of the conference, there is a complete piece of event history. A story cloth illustration that has incorporated the individual’s ideas and illuminated the shared beauty of the group’s ethos. The piece can be taken to the headquarters of the hosting institution and hung directly on the wall for all to see and share. Testimonials state the the piece is often referenced as a visual record of the event illuminating the common vision of the group. Prints can be made of the piece and it can be distributed the the attendees in electronic form.

Lessons:

After making dozens of pieces of Live Art at a diverse range of events and conferences, we have found that the most effective are the pieces that need to be created in a memorable and experiential performance. The audience LOVES to watch the process of art being made. Seeing it happen demystifies the art process, and having the artists available to talk with the audience in real time as the piece is being made makes the creative process approachable.

We LOVE making live art pieces because of this immediate exchange of creative ideas directly with the engaged audience.

CULTURE CONFERENCE

WORKDAY - LEADERSHIP CONFERENCE

NUTANIX - GMX CONFERENCE

GITHUB - MANAGER MEETUP CONFERENCE

Draweverywhere is often hired to create secondary collateral for conferences. Our hand drawn aesthetic resonates and humanizes the content.

^ Example: A hand painted sign greeted attendees on stairs of the conference ballroom.

^ Example: Three unique canvases and stands were created with the specific experiential purpose of audience interaction of the course of multiple days.